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Gem is different, as they combine beautiful natural ingredients, with the science of dentistry.

Science-backed, dentist-approved ingredients, that work.

By elevating your 2 minute ritual with Gem, you're on your way to a luxurious, healthier smile. Harness the power of nature backed by science.

  • toothpaste


  • fluoridepaste

    Fluoride toothpaste

  • mouthwash


  • spray


  • whitening


Aloe Barbadensis Leaf Extract

This wonder plant has many anti-bacterial and anti-inflammatory properties, particularly beneficial for sore gums. Aloe also helps to dislodge plaque and protect teeth from decay.

Calcium Carbonate

Mined from the earth, we use this natural mineral as a mild abrasive to help prevent plaque build-up, remove surface stains and whiten and polish teeth. Unlike abrasives of the past, it offers a gentle clean, without scratching or damaging the tooth’s enamel.

Caprylhydroxamic Acid

This amino acid is derived from coconut oil is a very gentle and mild preservative to help keep our products safe and stable. This wonder ingredient is strong enough to kill bacteria, but doesn’t impact the efficacy of other ingredients, or harm your body in any way.

Caprylyl/Capryl Glucoside

This is a natural surfactant made from vegetable derived fatty acids and glucose. It helps to mix oils into water to create a consistent and even texture.


Carbomers work their magic by helping suspend an insoluble solid in a liquid. They also stop emulsions from separating into
their oil and liquid forms and therefore control the consistency and flow of our whitening pen very nicely. Our carbomers are mostly derived from Acrylic Acid, so they won’t cause allergic reactions or irritation.

Cellulose Gum

Derived from the cell walls of plants, we use Cellulose Gum as a thickening agent to keep the paste creamy and stop ingredients from separating. This ingredient is regularly used as a food additive and is considered safe for consumption.

Cocamidopropyl Betaine

We use a tiny dose of this gentle cleaning and thickening agent derived from coconut oil, to help give our mouthwash the right consistency. This ingredient is a milder alternative to many of the harsh SLS cleaning agents on the market.

Coconut Oil (Cocos Nucifera)

Similarly to peppermint oil, Coconut Oil can help to soothe gums. It is also naturally anti-bacterial and wonderfully aromatic, to help flossing feel less like a chore.


This is a natural sweetener made from the fermented sugars found in corn. It is super low in calories, doesn’t impact blood sugar, and best of all, it stops bacteria from sticking to your teeth.

Euphorbia cerifera (Candelilla) Wax

Candelilla wax is a wax derived from the leaves of the small Candelilla shrub. The name means ‘little candle’, which harks back to its roots in making candles. Unlike beeswax, it is vegan and has both protective and softening qualities; perfect for floss!


We use natural Spearmint and Coconut Flavours to give our Whitening Pen a fabulous freshness hit that will make you excited to whiten your teeth each day!


Our food-grade Glycerin is derived from vegetable oils and is non-GMO. It works as a natural preservative to prevent the ingredients from separating, while also enhancing the natural mint oil flavour.

Glyceryl Caprylate

This is a natural emollient and preservative that comes from glycerin and plant fatty acids. It is used for its antimicrobial, emollient and hydrating properties and can work as a co-emulsifier. In other words, it can get our spearmint oil and water to mix beautifully, while keeping our products safe and stable.

Hydrated Silica

This natural material is used to remove surface stains and whiten and polish teeth. Gem uses only the highest quality silica with ultra-fine microscopic particles, designed to safely clean and polish the enamel on your teeth (some imported silica has large abrasive particles that can scratch or damage the enamel).

Hydroxyapatite (Omyadent)

Hydroxyapatite is the main mineral our teeth and bones are made of and is a proven, safe alternative to fluoride. It works by repairing and re-mineralising tooth enamel with calcium and phosphorus, which helps teeth to become harder and stronger, while also whitening and smoothening the tooth’s surface.

Phyhalimidoperoxycaproic Acid (PAP)

We use a non-peroxide whitening agent which is a a scientifically proven teeth whitening ingredient and the hero behind our safe, low-sensitivity whitening tool.


This is an organic compound derived from peppermint oil. It is used to help enhance the minty flavour of our bites, while also helping achieve the right consistency.


This is the main ingredient in lemon peel and is used to help give our spray a delightful, fresh fragrance and flavour.


Naturally derived and made from corn, rice, potato starch or wheat, Maltodextrin is a commonly used, easily-digestible food additive. It can be used to improve the mouth feel of a product, but in our case, it’s simply a minor by-product of the probiotic and only occurs in trace amounts.

Melia Azadirachta (Neem) Leaf Extract

Neem is a natural herb from the Neem tree that reduces odour-causing bacteria. Additionally, Neem has been proven to fight tooth decay and oral infections and can prevent sore and bleeding gums. Neem is a powerful substance. For this reason, we use less than 0.001% Neem to ensure we are providing a level that is safe to humans.

Mentha Viridis (Spearmint) Leaf Oil & Menthol

These natural ingredients create a minty fresh taste. Not to mention, spearmint is also known to have anti-bacterial properties.

Mint Oil & Menthol

Our powerful peppermint flavour comes from pure peppermint (mentha piperta oil) and mint (mentha arvensis leaf oil) essential oils (both derived from natural mint leaves) and a naturally sourced menthol. Combined, these ingredients provide a clean aftertaste and long-lasting fresh breath.

Oral Probiotic (Lactobacillus Salivarius)

This probiotic is an anti-bacterial and anti-inflammatory agent. When we nuke our mouths with chemicals, the balance of good and bad bacteria is thrown off. And bad bacteria is a problem; it can destroy the tooth’s enamel, as well as the dentin layer underneath. The inclusion of Lactobacillus Salivarius prevents the build-up of bad bacteria, encourages the good bacteria and helps to establish a healthy oral microbiome.

Peppermint Oil

This wonder oil has many benefits, but when used in the mouth, its primary functions are to soothe the gums and to provide a fresh and clean aftertaste. It also has natural anti-inflammatory and anti-bacterial properties.

Peppermint Powder (Mentha Piperita) & Flavour

Our natural Peppermint Powder absorbs and buffs away stains and bacteria that settle on the tooth’s surface. It also gives a fresh minty taste and clean aftertaste, and also has anti-inflammatory and anti-bacterial properties, naturally. While our natural Peppermint Flavour, made in Australia, helps to boost that minty-fresh feeling.

Polylactic Acid

PLA is a thermoplastic polymer derived from natural sources like corn or sugar cane (ours is made from corn). It looks and feels like plastic, but amazingly, it’s completely biodegradable.

Polysorbate 20

This trusty little surfactant and emulsifier has the job of binding together all of our mouthwash ingredients and making sure they stay well blended. It is safer than many other solubilisers out there, having been approved by both the FDA and the CIR panel (Cosmetic Ingredient Review),and is used widely in both food and pharmaceutical products.

Potassium Sorbate

This odourless, tasteless preservative helps to keep our mouthwash fresher for longer. We use the tiniest amount to ensure our mouthwash can stay fresher for longer.

Propolis Extract

Propolis is a natural substance, collected by honey bees, that inhibits bacterial activity without damaging the oral microbiome. Most importantly, our propolis is derived in a way that does not damage the bees that produce it.

Sea Salt

Our natural sea salt comes from the Dead Sea. It has been shown to amplify mouth health by reducing both plaque and bacteria. It is also a natural, gentle abrasive, helping to loosen plaque settling on the tooth’s surface. It even has the ability to heal mouth wounds!

Silicon Dioxide (stet)

This material is found naturally in water, the earth and plants, especially leafy vegetables. It is used to help give our bites the right consistency and also works as a mild abrasive, helping to polish teeth.


This stuff gives Gem’s toothpaste its luxuriously thick consistency. The paste comes out of your mint-green tube with ease, making teeth-brushing effortless, mess-free, and all the more indulgent.

Sodium Bicarbonate

This wonder ingredient can penetrate layers of plaque, break down and dislodge the bacteria and make its removal a piece of cake. Additionally, it helps to polish and whiten teeth, by reducing surface stains. Finally, it neutralised the PH in your mouth, which helps the tooth remineralisation process along nicely.

Sodium Benzoate

This ingredient is used as a preservative. The one we use is food-grade and helps to balance the mouth’s PH levels, which in turn promotes an anti-bacterial environment.

Sodium Citrate

This little wonder ingredient is derived from Citric acid that is found naturally in citrus fruits and helps to adjust the pH levels. It also helps to keep our products fresher for longer, by neutralising the ions in the formula.

Sodium Monofluorophosphate

A powerhouse at preventing tooth decay. Fluoride found in Sodium Monofluorophosphate (SM) helps reduce demineralisation of tooth enamel. This means your teeth stay stronger and for longer. SM also remineralises any weak spots, strengthening precious enamel for better pearly whites.

Sodium cocoyl isethionate

This is a sulphate-free, naturally derived alternative to Sodium Lauryl Sulphate(SLS). Derived from coconut, this mild surfactant has very low irritation potential, unlike SLS. It still has a high cleansing performance and produces a creamy foam. Foam is critical, as it helps all ingredients access all teeth crevices and loosens plaque and food particles so that they can be brushed away with ease.


The sweetener Sorbitol is naturally derived from corn. Not only does it not cause cavities, it can help reduce dental plaque and acids, while also fighting harmful pathogens found in saliva. As a humectant, it also helps to moisten the mouth.

Stevia Rebaudiana Leaf/Stem Extract

We use this sugar substitute extracted from the leaves of the Stevia Rebaudiana plant, and native to Brazil and Paraguay. As stevia is sugar-free, it does not fuel the plaque bacteria that causes tooth decay. It also helps to remove the bitter notes.


We use pure water to blend ingredients and give our products the right consistency.


This corn-derived sugar free sweetener has anti-bacterial properties, is non-cariogenic and doesn’t ferment in your mouth to feed tooth decaying bacteria. Importantly, this has the effect of reducing plaque formation and inhibiting enamel demineralisation. By starving the cavity-causing bacteria, acidity inside your mouth is neutralised and saliva flow increases to healthy levels.