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White & Bright

Enhance your smile, elevate your oral health.

What is it:
Brighten your best asset, stock up or gift a loved one! Lighten tooth enamel and deal with troublesome stains, with our dream duo Whitening Pens in refreshing Coconut Mint and Crisp Mint. Low on sensitivity, big on brightness, say goodbye to surface stains with dentist driven ingredients.

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    Coco&Mint
    Coconut
    Mint
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    Key ingredients + -

    Phyhalimidoperoxycaproic Acid (PAP): is a scientifically proven teeth whitening ingredient and the hero behind our safe, low-sensitivity whitening tool. 


    Flavour: we use natural Spearmint and Coconut Flavours to give our Whitening Pen a fresh aftertaste.


    Xylitol: this corn-derived sweetener has anti-bacterial properties, is non-cariogenic and doesn’t ferment in your mouth to feed tooth decaying bacteria. Importantly, this has the effect of reducing plaque formation and inhibiting enamel demineralisation.


    View all our ingredients here.

    How to Use + -

    Twist the bottom of the pen until liquid rises to the tip (about 15 cranks on your first go). Using the brush, apply a small amount of liquid to your teeth, avoiding your tongue and gums. Leave for 10 minutes, then rinse with water. Use once a day, preferably at night, after brushing your teeth. Do not eat or drink for 30 minutes after use. 

    What's Included + -

    Whitening Pen: Coconut Mint

    What is it:
    A swipe-and-smile secret weapon formulated for sensitive teeth. Gently brighten and deal with troublesome stains while lightening tooth enamel with science-backed ingredients.

    Why we love it:
    - Our formula has been specially curated for optimal whitening without irritation.
    - Brighten on the go with our easy-to-touch-up whitening pen applicator.
    - We use Phyhalimidoperoxycaproic Acid (PAP), a scientifically proven teeth whitening ingredient, that is non toxic to humans and is inherently biodegradable. 

    Whitening Pen: Crisp Mint

    What is it:
    A swipe-and-smile secret weapon formulated for sensitive teeth. Gently brighten and deal with troublesome stains while lightening tooth enamel with science-backed ingredients.

    Why we love it:
    - Our formula has been specially curated for optimal whitening without irritation.
    - Brighten on the go with our easy-to-touch-up whitening pen applicator.
    - We use Phyhalimidoperoxycaproic Acid (PAP), a scientifically proven teeth whitening ingredient, that is non toxic to humans and is inherently biodegradable. 

    "The first whitening product that hasn’t caused me any sensitivity. In 3 days my teeth are at least 2-3 shades whiter! So impressed".

    - Patrice D.

    "Perfect for on the go. I whiten in my car! i tell all my friends and family about this great little product. I also love that there is a flavour for each day!"

    - Georgia B.

    "The reviews speak for themselves. I was having trouble with a persistent yellow tooth, nothing I was doing helped to lighten it. Thank god I was introduced to Gem’s pens. They really work".

    - Sarah M.

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    Delicious - leaves my mouth feeling fresh & healthy

    Meet the dentists

    Dr. Lauren Fowler

    I think it is time for a shake up in the oral care world. For a long time, we have seen the same products in the same flavours, so with Gem I am loving that we have something new, something that is really safe, beautiful and chic but is also backed by science.

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    Top 2 Oral Care Tips
      Top 3 Favourite Gem Products

        Dr. Madeleine Duff

        "The thing about Gem that I like is that they have replenished those elements of their toothpaste with hydroxyapatite, sodium bicarbonate and other elements that give us that whiter smile and protected enamel which a lot of other natural toothpastes tend to miss the mark on.”

        X

        Top 2 Oral Care Tips
          Top 3 Favourite Gem Products