Just started using this toothpaste and so far don’t have anything bad to say. standard size/amount of product, super cute and sustainable packaging, it really does taste of marshmallow! but it’s not sickly and my teeth feel clean after using. Not sure about the whitening effects but then again I’ve only used it a few times so far. The price is more than a normal toothpaste but this isn’t a normal toothpaste so I’d say it’s fairly priced too. :)

I loooove Gem toothpaste now. In the photo I’m just showing how clean, white and healthy my teeth have looked while using this product. I was on a mission to buy a different brand of toothpaste at my Boots store but Gem’s beautifully simple, classy packaging and the flavour caught my eye so I switched! It was my first time trying it and it’s funny how much it does taste like marshmallows - but it’s not too sweet, it’s still refreshing and just has a lovely taste. It tastes like that one good quality packet of marshmallows… If you know what I mean! I could eat it, but I won’t lol. Also, my teeth are whitening as I use this toothpaste. Sometimes I’ll even swish it around my mouth before I go to an event and it definitely adds that final touch of whiteness and freshness. It’s now my little cherry on top of the cake for a perfect look; I leave the house feeling so fresh with my good breath and sparkly teeth! If you ever need an ambassador I am HEREEEE because whew it’s amazing! I’ll defo be buying again, but will probs give the other flavours a go!

I absolutely LOVE this toothpaste! Its got a delicious flavour that is not too sweet, and perfectly mild for those that are not a fan of mint. I've noticed a huge difference in the whiteness of my teeth since using this for just over a month, there is definitely a reduction in the staining which is incredible! Would highly recommend this product!